Struggling to meet demand, Rolls Royce wants to further electrify

It has been a year since Rolls Royce launched pre-orders for the Spectre coupe, its first all-electric vehicle, and the demand has been so high that the prestigious British brand wants to triple its production, no less. Rolls Royce is considering launching a sedan and an SUV in the near future that will also be fully electric.

Like most other luxury vehicle brands, Rolls Royce hopes to sell a large majority of its vehicles in electrified form by 2030 at the latest. Therefore, it needs to pick up the pace if it hopes to achieve this goal. It is worth mentioning that Rolls-Royce Motor Cars is owned by BMW, so the prestigious British brand can likely draw on the technology of its German parent company for the electric components needed to fulfill its ambitions.

That being said, Rolls Royce already has an internally developed platform, an all-aluminum spaceframe chassis, on which the new models could be produced. The brand has not leaked any information on this matter, so we can only speculate. What can be said, however, is that their range should be significantly higher than the 424 km allowed by the Spectre coupe, based on the advancements in BMW’s electric motor technology.

The Bavarian manufacturer recently announced that its next generation of electric vehicles will have an improved range by 30% compared to its current models, which already offer a rather interesting range.

For now, Rolls Royce has not provided a release date, but it is believed that the new models could appear by 2028.